Making templates is easy - you use Freeway as you normally do, but instead of saving a regular Freeway file, you save a special file that can be reused and distributed. Here are some guidelines for creating templates that you plan to make public.
Consider your audience
If you intend both Freeway Pro and Freeway Express users to be able to use your template, it must be built in Freeway Express. Remember the limitations of Freeway Express when designing your template. Freeway Express can be downloaded for free.
Only use images to which you have copyright. Images and other media from sources such as "Stock Photo" sites should not be used, unless their licenses specifically permit their distribution in design templates – if in doubt, use a different image.
Make the layout and structure as usable as possible
In the case of some designs, this isn’t always going to be possible. Do try to make the file as straight forward as possible for people to use and edit. Don't use images for solid blocks of color — using the color options provided in Freeway will allow users to make changes themselves. Don't make layouts unnecessarily complex — doing so will just make it hard for users to edit the templates in any way.
Graphic buttons should have a single link
If you have a button made of many items, add the link to the enclosing item. Doing this makes it easier for the user to remove or change the link.
Rollovers should not have multiple text layers
It is best of you can avoid multiple text layers in rollovers - this is because it is hard for the user to edit both text layers. The text layer should be at the top.
Images with shadows are best output as PNGs
You will get better results if your images with dropped shadows are output as 24-bit PNGs. Check your file sizes, though!
Only use the Standard Freeway Actions that ship with Freeway. If you need to use a non-standard Action, make sure you provide a link to the Action so the user can download and install it themselves.
Name items, styles, and colors
It is a good idea to give the items that are important on the page meaningful names as this will help the user locate them in the site pane. The same goes for styles and colors.
You may have hundreds of fonts on your system, but not everyone will have Space Walk Light Condensed. Try to keep to fonts that ship with Mac OS X or use Google Web Fonts.
Avoid graphic text
Generally graphic text is best avoided unless it is for visually important text like headlines, logos or company names. A site comprising of mostly graphic will not be searchable, and it will not be accessible to people who rely on assistive devices for web browsing.