When you import a photograph (or graphic file with lots of colors) into
Freeway the default behaviour is to reduce the quality of the image to
75% and the pixels per inch to 72ppi (the web standard). If you
have already optimized your images in an application such as Photoshop then you will essentially be degrading your image by some degree.
In this case you have two options:
1. Import the image as a "pass through" image. A pass through is an exact copy of the original image you imported, no change can or will be made to the quality, size, or any aspect of pass through images. To import as a pass through select your graphic item and use Import from the File menu to open the Import dialog where there will be checkbox labeled Pass Through. Checking this will import the selected image as a Pass Through (you may need to select the image before you can check the option).
Another way to use pass through images is to draw an HTML item on the page and then import a graphic by going to File>Import. Because the item is an HTML item, the Pass Through option will automatically be checked.
There are a few points you need to bear in mind when using Pass Through images, however.
You cannot scale or crop a Pass Through image in Freeway - so this will need to be done beforehand in Photoshop or the image editor you use.
Freeway will not optimize the image at all (like it does with normal image import methods), so if the image is very large it may be too large and slow to load when used on the web.
Because Freeway Pro allows you to import many different file formats, it means that you can import files like PDFs, .psd, TIFFs, etc. which are not web-compatible file formats. It is important to save the images beforehand as either JPEG, GIF or PNG files - otherwise browsers will not be able to display the images.
2. Set the quality of the image to 100%. You can do this for individual images or all images you import (Pro only). To change individual images select the graphic containing the image and move the Quality slider in the Inspector palette's third panel (Item output settings) up to 100%. To change all images that are imported open the Document Setup dialog from the File menu and in the Graphics section turn the Quality slider up to 100%.